Donor Loyalty Is Dead!

Was just viewing a blog post regarding donor loyalty, it was written by someone clearly who fits into this infographic.  For anyone looking to build great donor retention please throw the concept of Loyalty out of the window. Our systems and procedures need to be designed to create a culture that is looking to be in the business of continuous attraction. At a time when thoughts are condensed down to 140 characters the game is incredibly different.

Loyalty was awesome for Old Yeller, but hardly has a place in the business of fundraising in 2013. Now I am off to create another infographic, which is incredibly fun by the way, my mind is having images of lipstick on a pig!

Hope it is wonderful weekend.



Something to consider when designing for donor interest