Monday, March 11, 2013

Are Our Donors Trapped By Puritan Thinking?

Compelling, and incredibly logical. How can we continue to make the case that the way we have done our work for 40 years remains the way to move forward. We have failed to capture any more market share in almost a half of century. If we read the AFP fundraising effectiveness report it seems that we are failing our benefactors as well.

 Is this Dan Pallotta quote from the Ted talk the way you donors are feeling? Do you measure the donor momentum your strategy is creating?

 "people are weary of being asked to do the least they can possible do, people are yearning to measure the full distance of their potential on behalf of the causes that they care about deeply"

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