Tradition!

I am constantly intrigued by the gravitational pull to what is known. At some level seeking out "best practice" is a commitment to the status quo. Ok, I will return to that in the near future. Riddle me this: How is it that at every fundraising conference, on every blog regarding philanthropy (social or otherwise) the beat is always about the quality of the relationships. I can hear it now still ringing in the halls of all the Hiltons & Marriotts that have hosted fundraisers over the last decade "It's all about relationships". So why is it that not a single national association recognizes a nonprofit for the longest standing relationships with it's donors or awards a nonprofit for the greatest increase in donor retention? Anyone?.....Anyone? One possibility: