|Just Adjust Donation Page|
In the movie Patch was a medical nonconformist who believed that if you treat a disease you win or lose but if
|Make A Wish Foundation|
There is a completely other way to address the business of raising money. It is one that is human focused, with targeted specific outcomes and a model that has actually produced some of the highest retention rates in North America over the last decade.
The good news for the nonprofit idustry is there is a nation of donors waiting for their lives to be committed to causes they are incredibly passionate about and they also wish to share their enthusiasm with the world around them. The only thing standing in their way is decades of traditional thinking: as the gentleman in the scene below puts it:
“If you focus on the problem you can’t see the solution”
In the past week I have read that the solutions to our retention challenges and to increase giving is to focus on the timing of asks, increase the channels in which we communicate and make adjustments to our donation pages. There seems to be a new industry developing on how to re-imagine or repackage strategy to decrease donor retention.